Ad Grants Extra Info

Disclaimer

The information contained in the seminar at City Business Library and in this document (kindly supplied by Jo of Azuko) is provided in good faith.


However, web addresses change and from time to time Google can and does review the Ad Grants eligibility criteria; AdWords methodology practices and the Google SEO Algorithm.


Changes often occur without any prior notification from Google.

Please therefore be kind enough to treat the talk as an introduction and an inspiration to find out more yourself ...



Please also seek further qualified expert  legal and financial advice before setting up your charity in the first place and especially before parting with any money.

Four Main Types of Charity Structure

Charity Structure

Charitable Incorp-

orated Organ-

isation

(CIO) 

Association

Charitable Incorporated Organisation 

(CIO)

Foundation

Charitable

Company

Limited

by

Guarantee

Unin-

corp-

orated

Assoc

Trust

Corporate Body or Unin-

corporated

Corporate

Body

Corporate

Body

Corporate

Body

unin-

corp-

orated

unin-

corp-

orated

Trustees Vote or

Wider Membership

Wider

Member

-ship

Trustees

Vote

Trustees

vote 

OR

Wider

Membership

Wider

member

-ship

Trustees

Vote

Trustees are Personally Liable

No

No

No

Yes

Yes

Governing Document

Con-

stitution

Constitution

Articles 

of

Assoc

-ation

Constit-

ution

Trust

Deed

Who Do You Register with ?

Charity

Comm-

ission

Charity

Commission

Charity

Commission

and

Companies

House

No need to

register if

income

> £5K

but

can still

apply to

HMRC for charity

tax breaks

No need to

register if

income

> £5K

but

can still

apply to

HMRC for charity

tax breaks

Why Choose This Structure ?

It Can:

(1) Employ Paid Staff

(2) Deliver charitable services under contractual agreements.

(3) Enter

into commercial contracts

in its own name

(4) Own freehold or leasehold land or

other property.

See Associa

-tion

CIO

See Associa

-tion

CIO

If it will be relatively small in terms of assets

if it:


(1) Is unlikely to employ a significant number of staff


(2 )Is unlikely to carry on any kind of business


(3) Makes grants but does not do any other type of work.


  • Corporate body - The law considers your charity to be a person, giving the charity the legal capacity to do many things in its own name.
  • Unincorporated - The trustees are personally liable for what it does / It won't be able to enter into contracts or control some investments in its own name /  2 or more trustees with have to "hold" land on the charity's behalf.
  • The Get Legal Decision Tool can help you decide what legal form your organisation should take ... (BWB), http://getlegal.bwbllp.com/decision-tool.

Useful Resources / Websites


This list was mostly supplied by Jo of Azuko to whom we are very grateful.



Charity Commission


website

Registers & Regulates charities in England and Wales to ensure that the public can support with confidence.


  • Supplies guidance
  • best practice
  • model documents

H.M.R.C.


website

Registration for Tax purposes

  • Gift Aid

Small Charities Coalition


website

Helps small charities access the skills, tools and info that they need to operate

  • skill sharing
  • trustee matching
  • advice
  • training programs


Institute of Fundraising


website

The professional membership body for UK fundraising ...


  • Membership
  • Professional development
  • guidance
  • code

NCVO


website

Champions the voluntary sector and volunteering by connecting, representing and supporting voluntary organisations


  • Policy
  • research
  • volunteering support
  • blogs

Fundraising Standards Institute


website

Strategic support for small charities.


  • Training
  • Workshops
  • SC Week
  • Qualifications
  • Policy
  • Research


Fundraising Regulator


website

Independent regulator of charity fundraising in the UK.


  • Sets standards
  • Investigates cases
  • Creates trust

Charity Comms


website

membership network for comms professionals working in UK charities.


  • Events
  • Knowledge hub
  • awards

Third Sector


website

UK's leading publication for the voluntary and non-profit sector


  • news
  • jobs
  • knowledge

Give As You Live


website

Platform to raise free donations for charity through online purchases

PayPal Giving Fund


website

connecting donors with charities through PayPal and eBay.

#Giving Tuesday


website

Global day of giving (after Black Friday and Cyber Monday)

Just Giving


website

Fundraising Platform

Virgin Money Giving


website

Fundraising Platform

BT My Donate


website

Fundraising Platform

CAF donate


website

Fundraising Platform

Local Giving


website

Fundraising Platform

Further Advice On Setting Up As A Social Enterprise


website


How to: Decide between charitable and CIC status | Third Sector



Why set up as a charity?


  • Pay reduced business rates
  • Receive Tax Relief
  • Access certain types of grants and funding



AdWords Performance Grader Tool



FREE - (Not checked by Mike)


Website


Advice from Google re Writing TEXT ADs - Character Limits etc